Ayyappan Ramachandran
Training startup founders to leverage storytelling for growth
Planning and conducting storytelling workshops for startup founders at an incubator.
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Madhav M.
Nov 29, 20232 min read
Creating a brand video story for a healthcare services company
We created a marketing video featuring the client's various services to promote their business.
Madhav M.
Nov 23, 20232 min read
Pixel dust to digital diamond: Transforming a graduate's portfolio website
We supported an AI/ML researcher by creatively redesigning his website to attract potential recruiters.
Madhav M.
Sep 13, 20232 min read
12 hours and a brand got its face
How we creatively designed a catchy mascot for a brand.
Madhav M.
Aug 30, 20232 min read
Welcome to the world, Worldie
How we developed a website that stood out from the masses for two young and ambitious entrepreneurs.
Madhav M.
Jul 26, 20232 min read
When The Carers Needed To Be Cared For
How we helped an innovative startup communicate their solutions clearly and creatively.
Madhav M.
Jul 26, 20232 min read
From Outdated to Outstanding in 20 days
We brought an established institute's obsolete website back to life, and restored their reputation in the public's eyes.
Madhav M.
Jul 24, 20232 min read
From Dejection to Elation: Crafting a perfect pitch deck
How we helped a startup grab the attention of investors with a creative pitch deck story.
Madhav M.
Jul 14, 20232 min read
Creating a story-driven sales presentation to attract new business
How we helped a generic IT services company stand out in a crowded market and win new business.
Ayyappan Ramachandran
Jul 4, 20233 min read
Enhancing the public perception of a group of schools through storytelling
Our rebranding exercise helped the schools get the attention and appreciation they deserved.
Ayyappan Ramachandran
Jul 4, 20232 min read
Helping executives at an emerging startup tell a consistent story
A curious client In the month of February this year, we were approached by the startup LeMiRide in Goa, a bike rental aggregator platform...
Ayyappan Ramachandran
Jul 4, 20233 min read
Helping an Indian startup find its first US- and UK-based clients through social selling on LinkedIn
The client AccountIfi is an accounting automation startup incubated at IIT Madras.They are a team of 20+ members offering robotic process...
Ayyappan Ramachandran
Jun 5, 20233 min read
From attraction to retention: How the magic of creative writing powers brands
Good copywriting is your most loyal employee. It does more for your brand than you realise.
Ayyappan Ramachandran
Mar 18, 20233 min read
The fear of growth
I couldn't enjoy the growth of my startup. I felt anxious about how I was going to sustain it.
Anushka Karmakar
Jan 17, 20232 min read
Written in blood and sweat: Why storytelling matters to NGOs
A well-told story has the ability to engage people and inspire them to take an action, support a cause or contribute to a fund.
Bhargavi Govindan
Sep 26, 20222 min read
Businesses - Saviours or just selfish?
Business- a word that has a world of its own. When people think of a business, they associate it with hollow handshakes, forced laughs...
Ayyappan Ramachandran
Jul 11, 20223 min read
The storytelling in Suzhal (Amazon Prime)
In the boringly predictable flow of Tamil cinema and OTT content, Suzhal is an unexpected vortex. I'm sure we would all be happy to get...
Bhargavi Govindan
Jun 21, 20225 min read
Storytelling in K-Pop
Where we take a detailed look into the different creative forms in which K-Pop artists try to tell each album's story.
Bhargavi Govindan
Mar 9, 20226 min read
Made to Stick: How to make your idea sound interesting and memorable
Before you skim through this blog, I would urge you to think of your favourite TV commercial and make a mental note of why you like it....
Monisha Murugan
Jan 9, 20222 min read
Village Superman: Sahayaraj's habit is to help
You must have come across people with names that don't fit them. Vaalavanthan Kottai is a quite village tucked away in the border of...
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