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What marketers can learn about business storytelling from literature
Discover business storytelling insights from literature.
Ayyappan Ramachandran
Mar 911 min read


Using storytelling for a successful sales discovery meeting at Airtel Business
How to tell stories in sales discovery meetings and build trust with the prospect?
Ayyappan Ramachandran
Jan 283 min read


How to tell a story in business presentations
Storytelling in B2B presentations is tricky to pull off. Here is a useful guide.
Ayyappan Ramachandran
Feb 7, 20244 min read


Written in blood and sweat: Why storytelling matters to NGOs
A well-told story has the ability to engage people and inspire them to take an action, support a cause or contribute to a fund.
Anushka Karmakar
Jan 17, 20232 min read


The storytelling in Suzhal (Amazon Prime)
In the boringly predictable flow of Tamil cinema and OTT content, Suzhal is an unexpected vortex. I'm sure we would all be happy to get...
Ayyappan Ramachandran
Jul 11, 20223 min read


Are we facing the climax of moral stories?
Must stories be the vehicle to drive home life lessons? Have storytellers of the previous century abused the medium to instruct and preach?
Rekkani Raveendran
Dec 15, 20214 min read


The dirtiest trick to great storytelling
When it comes to designing a good story, many storytelling specialists fail to grasp the most essential ingredient of storytelling.
Ayyappan Ramachandran
Jun 13, 20203 min read


The case for curiosity in storytelling
How can you make any story interesting by keeping your audience curious... What is storytelling Every story is worth sharing, we have...
Ayyappan Ramachandran
Jan 26, 20204 min read


Using empathy to craft original stories
How to avoid making your stories appear generic and cliched... A story full of vanilla characters, and killing them Irrespective of the...
Ayyappan Ramachandran
Jan 26, 20202 min read
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