Given the fast-paced, tense atmosphere of IBC2024 - a global media, entertainment and technology event in Amsterdam - we at Tellable felt the weight of the challenge that lay ahead for our client Evergent. They had secured a prime booth location and a striking 16:9 LED panel, setting themselves up with the essential tools for making an impact. Yet, when hundreds of exhibitors and an overwhelming flow of attendees entered the picture, a daunting question arose: How would they differentiate themselves and stand out? Besides, they didn't want mere attention. They wanted to attract meaningful interactions with the right prospects.
Right off the bat, we recognised that conventional methods would fall short. A fresh and dynamic approach was essential to ensure that Evergent's rich offerings wouldn’t be simply passed by.
The joys of creativity
During our brainstorming session, we unanimously felt drawn to the captivating power of movement, which led to the concept of a simple yet impactful motif: A ball. As it would roll through various scenarios, it would effectively illustrate Evergent’s services and value propositions and captivate viewers simultaneously. The looping format of the video would also create a seamless and exciting experience, allowing attendees to engage with the content at their own pace.
The design process was both meticulous and creatively fulfilling. Each frame required thoughtful consideration, often taking an hour to complete. We paid close attention to every detail, from the colour palette and animations to the pacing and soundtrack. The ball would bounce. And it would also glide, transform, and interact with other narrative elements, guiding viewers in an organic, instinctive, and enjoyable manner. We were helming a experience rather than another run-of-the-mill explainer video so the attendees carried with them an unexpected lasting experience.
A passion to support with motion graphics
As IBC2024 unfolded, the impact of our collaborative efforts quickly became apparent. Attendees were drawn to Evergent's booth at the global event almost immediately upon seeing the video. The ball's journey through vibrant, animated scenes invited viewers to delve into Evergent’s solutions, and encouraged them to pause, reflect, and re-engage. It was rewarding to see our vision materialise and successfully capture the interest of so many.
Through this project, we witnessed the profound influence that thoughtful storytelling and motion graphics can bring about and how a genuine understanding of client needs can lead to remarkable outcomes even in seemingly dire situations. We went past engagement and aspired to transform how brands convey their value in today’s competitive landscape.
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