Zentrix is a startup in a relatively new domain: career exploration for kids. Now, we can't communicate their brand as a toy store, nor as a conventional educational brand. It is a mix - toys, books, kits, online courses, and much more for kids to explore various career paths from space science to architecture, farming, and beyond, all while just playing around. Literally. How many more businesses like Zentrix have you heard of? Zentrix is different. And that's why their problem was also different.
If you woke up their founder, web developer, and customer support rep at midnight, they would all describe Zentrix differently. That's when they decided not to sacrifice their good night sleep on this and hire communication professionals, and thus (drum-roll please) they met Tellable!
Crafting a brand identity for niche startups with strategic storytelling
1. Discovering the brand with brand workshop
We kicked things off with a workshop that can only be described as therapy for brands. Team Zentrix shared their dreams, their frustrations, and even their favorite snacks (okay, maybe not snacks). We listened, asked questions that made them go, “Hmm,” and pieced together their essence. By the end of the session, we got a clear sense of who they are, and they got the much-needed hope that finally, their brand was in the capable hands of storytellers, designers, and social media experts.
2. A brand story that everyone understood
Our writer rolled up her sleeves and crafted a strategic brand story tailored to Zentrix's niche business. Suddenly, the entire Zentrix team was on the same page, telling the same story and even their office plants seemed to get it.
3. A creative web design
Our web designer waved their magic mouse and designed a home page that is as vibrant and engaging as Zentrix itself. It is user-friendly, visually stunning, and makes you want to dive into career exploration kits even if you are 45 and already have a job.
4. Building a consistent social media presence across platforms
While the website was getting its makeover, our social media experts were busy giving Zentrix’s platforms a personality. We cleaned up their profiles, developed a consistent strategy, and created drool-worthy photoshop templates. The result? Posts that stop the scroll and make you think, “Where was this when I was a kid?”
Benefits of strategic storytelling for niche startups
With Tellable’s touch, Zentrix achieved a consistent brand identity with benefits like:
Unified communication: Every team member now speaks the same brand language, whether talking to customers, investors, or their neighbor’s cat.
A killer website gateway: The new home page design perfectly showcases Zentrix’s mission, making it easy (and irresistible) for customers to explore and shop.
Social media that pops: From consistent visuals to engaging content, Zentrix’s platforms now radiate the same energy as their innovative products.
Today, Zentrix is inspiring kids (and probably some adults) to dream big and explore bigger. With the help of strategic storytelling, their story is clear, their platforms are polished, and their vision is brighter than ever.
Want the brand of your niche startup to feel this good? Tellable’s ready when you are. Let’s make magic together.
Are you a niche startup interested in having a brand voice that wows everyone?
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